PepsiCo and Feeding America partnered together to assist those in need across communities in the United States with a domestic-hunger relief initiative.

We helped the partnering organizations leverage their annual non-profit plan of action with involvement from celebrities like Nick Cannon and Raven Symone to spread the message to the masses with their notable presence.

The campaign extended throughout multiple US-based television networks and impacted +100 million homes across the nation, helping the cause secure a significant rise in influence and relativity.

Directed by Sammy Silver.