PepsiCo and Feeding America partnered together to feed America’s hungry through a nationwide network of member food banks.

We helped the partnering organizations leverage their annual non-profit plan of action through impactful storytelling paired with involvement from relevant celebrities like Nick Cannon and Raven Symone to promote the message to a broad U.S. audience effectively.

The campaign broadcasted across multiple US-based television networks and reached +100 million homes across the nation, which resulted in an exceptional rise in awareness, influence, and engagement toward the cause.

Directed by Sammy Silver.