Client: PepsiCo Feeding America
Services Rendered:
- Digital Storytelling
- Digital Audio Development
- Post Production
PepsiCo and Feeding America partnered together to feed America’s hungry through a nationwide network of member food banks.
We helped the partnering organizations leverage their annual non-profit plan of action through impactful storytelling paired with involvement from relevant celebrities like Nick Cannon and Raven Symone to promote the message to a broad U.S. audience effectively.
The campaign broadcasted across multiple US-based television networks and reached +100 million homes across the nation, which resulted in an exceptional rise in awareness, influence, and engagement toward the cause.
Directed by Sammy Silver.