The Lexus Brand is prominently known for being Japan’s largest-selling make of premium cars.
Lexus faced a pivotal moment amid the launch of its newly redesigned IS 250. The Brand needed to win its consumer audience by emphasizing the revamped styling and power behind the entry-level sport model. We were one of several production companies working in tandem to deliver the vehicle’s message via experiential storytelling favorably.
The campaign successfully debuted for +108 million viewers at Super Bowl XLVII, achieving global reach shortly after, and essentially winning the Lexus Brand significant awareness & influence toward the latest model in their vehicle lineup.